Physicians aren’t marketers. Neither are practice managers, usually. Yet somehow, this becomes your responsibility when you take up a position with a small to mid-sized practice, simply because patient acquisition and retention goes hand-in-hand with profitability. And while the physician can consult with the patients, but there must be patients to consult with. So who gets the task of finding and keeping them? The practice manager, or whatever your position is called in your particular environment, that's who. Don’t despair, though – here are some key medical marketing suggestions for you to implement easily and without extensive marketing knowledge, which will return results you can be proud of.