Raleigh Graphic Design Will Make Your Brand Stand Out
The Raleigh graphic design landscape changes regularly, with developments in technology that enable designers to stay ahead of the pack. In a recent article in the New York Times on how Italian graphic designers changed their world, so to speak, arts writer Alice Rawsthorn highlights the fact that we are exposed to the elements of graphic design on a daily basis, whether we want to see them or not.
This is particularly true of your own surroundings. If you take a trip around North Carolina’s city of Raleigh, graphic design permeates every facet of business. From the local flag to the city’s official seal, the work of Raleigh graphic designers is evident – never more so than in heart of the City, where the Downtown Raleigh Alliance works hard to build on the strengths of the business district.
And so it should be, considering that NCSU offers courses in the subject to students from the Raleigh-Durham area. At the Contemporary Art Museum in Raleigh, graphic design internships on offer are intended to help students in the discipline improve their skills in the environment of a structured museum brand. This bodes well for the future of business in the area, since a greater variety of experienced designers will improve the odds for local companies looking for Raleigh graphic design.
Finding a Raleigh Graphic Design Service
For firms based in Raleigh, graphic design services are available from a number of marketing agencies, design houses and freelance designers. It’s important not to rush into hiring a designer, however, unless you are certain that he or she has experience in the type of design you need for your business. Working with a reputable marketing agency can help you to overcome the risk of contracting a Raleigh graphic designer who doesn’t understand your target audience, or who hasn’t previously produced the type of work you want done.
What’s more, working through a marketer with branding expertise, the Raleigh graphic design company that takes on your assignment will get a detailed brief that contains essential information about your marketing strategy. When you’re paying for design time, you want to be sure you aren’t going to need to fund any do-overs.
Get Your Strategy in Place
Before you begin sourcing a Raleigh graphic design service to produce your branding elements, create a new logo or select your official company colors, your marketing strategy needs to be in place. This will help the Raleigh graphic designer who takes on your project to understand what the design needs to achieve, who it is aimed at, and what aspects need to resonate with the target audience. As part of your overall business strategy, your marketing and branding principles should support your long-term vision for the company.
Once you know exactly what you want your Raleigh graphic design service to produce, compiling the information into a creative brief requires an understanding of how designers – and designs – work together. With a purpose of achieving your objectives, a professional marketer will be able to help you draft a creative brief for the designer. The brief should also include details of various “treatments” planned for the Raleigh graphic design and the channels across which you plan to use it, such as outdoor advertising, online and print media.
Find the right Raleigh graphic design services for your Raleigh, NC business, download our checklist of 10 easy tips for hiring a graphic designer.