Marketing Services Raleigh NC: Now There’s Fractional Marketing!
You’re slammed from all sides. You’re running your business, doing the work, handling your accounts, and you’re expected to do the marketing as well. Impossible! But neither can you afford an expensive marketing person to handle the tasks of preparing a creative marketing strategy, designing your branding, managing your social media, preparing and distributing press releases and the other tasks associated with developing leads and bringing in new business. There has got to be a better way. And there is! To get top notch marketing services, Raleigh NC companies can make use of the new concept of a fractional marketing director - someone who can roll up their sleeves and get to work for you, without being a full-time employee.
How it Works
Developed in 2008 based on the idea of fractional ownership first touted by NetJets as a way to own a piece of an aircraft, fractional marketing offers businesses a way to get the expertise of Fortune 500 companies at a “fraction” of the cost. Since then, the concept has expanded to include a variety of levels of “fractions” ranging from simply having an experienced marketing consultant to bounce ideas off, to having full marketing services. Raleigh NC businesses never had it so good; you can now choose precisely the level of help you need, and pay only for the services you use. Essentially you are getting a piece of a person, or rather, of his time and knowledge.
Why You Need It
Research conducted shows that 74 % of mid-sized company CEOs see growth as their #1 challenge, and more than half of those don’t have separate sales and marketing execs on their staff. If you’re one of them, it’s likely not that you don’t think you need them; you simply can’t afford a full time person. In addition, unless you’re a master of all levels of business, chances are good you know how to run your company far better than you know how to do logo design, create a website, handle your own printing and signage or marketing services Raleigh NC. So unless you plan to spend 50% of your time learning about things like web design and tagging, you need to give that part to someone who understands it.
A seasoned marketing executive who commands a six-figure salary has the knowledge and experience to prepare a comprehensive marketing strategy, one that takes account of your needs for inbound marketing, lead generation, and the preparation of marketing collateral. To do this, the person needs the ability to analyze your strengths and weaknesses, determine what needs to be done and compile a marketing strategy that takes account of your big-picture vision for your company. Every aspect of your business is inter-connected, and for effective marketing services Raleigh NC firms need executives who understand this.
So you have a web designer and a quote for your site. You might even have an idea of what your site should look like, what your branding says about you and how to position your company. Do you honestly believe your web designer understands your business well enough to be able to create a website that sells your products or services? And what about a logo design that works with your product, to create a brand identity that sells customers the idea you want them to have. Your fractional marketing executive can offer marketing services Raleigh NC small and medium-sized companies simply can’t manage without.
Click on the banner below for your free, 60-minute consultation to find out how we can help you with fractional marketing. With the right marketing services, Raleigh NC companies can achieve the leads and growth to put you at the top of your game, without the cost of a full time marketing consultant.